Irish whiskey brand Jameson has partnered with New York-based design powerhouse KidSuper to launch a limited edition eight-piece capsule collection celebrating the World Cup. The collection, available on both Jameson and KidSuper websites, includes two bespoke football shirts, a matching tracksuit and trouser set, two caps, a T-shirt, and a hoodie, with prices starting at £48.
Pink Dominates Football Fashion
Move over Barbie, pink has taken over football's biggest stages this year. From England's pink boots to Dominik Livaković's fluorescent pink jersey, the bright shade has become a visual signature on screens with green grass backdrops. The Jameson x KidSuper collection embraces this trend with a pastel pink checkerboard design football shirt that offers bold visual impact.
Collection Highlights
The first football shirt features an allover vintage-inspired floral print contrasted by Jameson branding, embroidered crests, and playful patches. The second shirt delivers a pastel pink checkerboard design. Both shirts are available in sizes S to XXL.
Other pieces include a contrast color-blocking track jacket in grey and burgundy with a zip-front closure, stand collar, and elasticated cuffs, along with matching track pants. The collection also includes two caps, a T-shirt, and a hoodie.
Paris Fashion Week Tease
The collection was first teased at Paris Fashion Week, incorporating football culture elements and the viral color pink. According to Jameson, the ready-to-wears are designed for fans who want their summer football wardrobe to work as hard off the pitch as it does on it.
Availability and Pricing
The Bottled by KidSuper collection is available now via jamesonwhiskey.com and kidsuper.com. Whether watching from the stands, behind a sofa, or at a bar with friends, the collection offers a fresh take on football style for the season ahead.
