Holly Willoughby has sparked speculation of a television comeback after teasing an 'exciting' new project. The former This Morning host, 45, took to Instagram to share details of a meeting in London, hinting that she could soon be returning to screens.
Holly's Instagram Tease
Posting on the social media platform, Willoughby wrote: 'Found a patch of sun in between the rain… good old London weather! Just had a brilliant meeting about a project I’m really excited about… things are happening at quite the pace! Can’t wait to bring it to life and share it with you.' The post has reignited hopes among fans that the presenter is poised for a comeback after nearly a year away from television.
Absence from Screens
Willoughby co-hosted This Morning from 2009 until 2023 alongside Phillip Schofield, and also fronted Dancing On Ice until 2025. However, she has been absent from screens since hosting a short-lived Netflix series with Bear Grylls. Her last television appearance was in the March 2025 final of Dancing On Ice, which marked the end of the long-running celebrity figure skating competition.
A New Direction
Reports suggest that Willoughby's comeback could be a game-changer for the industry, as she is reportedly bypassing traditional broadcasters. A source told The Sun: 'This is a massive game-changer for Holly and the wider industry because this show and her channel will be a threat to the main broadcasters, particularly This Morning and ITV.' The source added that advertisers are increasingly turning away from terrestrial television and seeking new opportunities online, making a magazine-style show an ideal vehicle for Willoughby's return.
Digital Platform Focus
Willoughby is reportedly working with husband Dan Baldwin's production company Hungry Bear, known for shows like Michael McIntyre's Big Show and Gladiators, to develop a 'multi-strand programme for digital platforms'. A source told the Daily Mail: 'The television industry has changed significantly in recent years. It is nothing like it used to be so it feels like a good time for Holly to do something a little bit different.' The source described the format as 'completely new, modern and progressive', neither a podcast nor anything previously attempted.
Following in Famous Footsteps
Willoughby is following the path of other stars making waves on YouTube, including Gordon Ramsay and Ant and Dec. Her project is expected to be a threat to traditional broadcasters, particularly ITV's This Morning, as advertisers increasingly look to online platforms. The presenter will be at the centre of both on-screen and behind-the-scenes roles, developing the format with a small team.
Willoughby's return marks a significant shift in the television landscape, as established presenters move away from traditional broadcasting. Fans eagerly await further details of the project, which promises to be 'really exciting' and a departure from conventional television.
