Holly Willoughby has hinted at a return to television, nearly a year after stepping away from screens. The 45-year-old presenter, who fronted This Morning from 2009 to 2023 and hosted Dancing On Ice until March 2025, shared an Instagram post expressing enthusiasm about a new venture.
Writing to her followers, she said: 'Found a patch of sun in between the rain… good old London weather! Just had a brilliant meeting about a project I’m really excited about… things are happening at quite the pace! Can’t wait to bring it to life and share it with you.'
According to reports, the project is a multi-strand programme for digital platforms, developed with her husband Dan Baldwin's production company Hungry Bear. A source described it as 'completely new, modern and progressive' and 'not a podcast', with Willoughby involved both on and off screen.
Her last television appearance was the final of Dancing On Ice in March 2025, which marked the end of the long-running celebrity skating competition. She had also hosted a short-lived Netflix series with Bear Grylls before taking time out.
The move comes amid a shift in the television industry, with advertisers increasingly turning away from traditional terrestrial broadcasting. A source told The Sun that the show could be 'a threat to the main broadcasters, particularly This Morning and ITV', and that Willoughby is an ideal figure to front a digital magazine-style programme.
Willoughby follows other stars like Gordon Ramsay and Ant and Dec who have made waves on YouTube. Her project is expected to be revealed in due course.
