The Traitors has become as famous for its fashion as its drama, with host Claudia Winkleman's outfits drawing widespread attention. Stylist Sinead McKeefry is responsible for the show's distinctive looks, which blend high street and haute couture.
McKeefry, a knitwear specialist and Central Saint Martins graduate, had just two weeks to prepare 26 outfits for the first series. For the second series, she created 26 looks across 13 episodes, working closely with producers to develop a cohesive palette.
Viewers have responded enthusiastically, with items such as Mr Mittens' red balloon sleeve jumper selling out within hours of airing. Designer Karina Bond noted that Winkleman's influence on sales rivals that of pop stars or Hollywood actresses.
McKeefry manages social media herself, receiving around 600 messages per episode asking about clothing details. For the third series, already commissioned, she has begun a mood board but remains tight-lipped about plans.
