ABC's highly anticipated show, 'Project', fronted by renowned journalist Hamish Macdonald, has failed to capture the attention of UK audiences, with recent ratings revealing a significant drop in viewership.
The programme, which was expected to be a major hit, has instead faced criticism for its format and pacing, leaving many viewers unimpressed.
What Went Wrong?
Industry insiders suggest that the show's lack of engagement may be due to its overly complex structure, which has alienated casual viewers. Additionally, the timing of its broadcast has been called into question, as it competes with several established prime-time shows.
Audience Reactions
Social media has been abuzz with mixed reactions, with some praising Macdonald's presenting skills while others argue the content feels disjointed. One viewer tweeted, 'Expected more from Hamish – this feels like a missed opportunity.'
Despite the backlash, ABC remains optimistic, hinting at potential format tweaks to win back audiences.
