Viral TikTok Star Ibiza Final Boss Reportedly Attacked in Pub Brawl
Jack Kay, the internet personality famously known as Ibiza Final Boss, has reportedly been assaulted by four masked men armed with weapons during a disturbance at a Tyne and Wear pub. The incident occurred last Friday at The Runhead pub and grill venue located in Ryton, Tyne and Wear, according to eyewitness accounts and police statements.
Details of the Alleged Assault
The 26-year-old viral sensation was inside the establishment when the situation escalated dramatically. Four masked individuals, believed to be armed with weapons, entered the premises and specifically targeted Kay. Witnesses claim the assailants grabbed the TikTok star and threw him across the bar area, resulting in minor injuries to the victim.
Northumbria Police were alerted to the disturbance at approximately 5:45 PM on Friday evening. When officers arrived at the scene on Holborn Lane in Ryton, Gateshead, none of the individuals involved—including the victim—remained at the location. Authorities have confirmed that the victim, a man in his twenties, sustained minor injuries during the altercation.
Police have launched a formal investigation into what they are describing as an affray and assault. In their official statement, Northumbria Police noted that "those involved are believed to be known to each other, and there is not believed to be a wider risk to the public." The force has made a public appeal for witnesses to come forward with any information regarding the incident.
Emergency Services Response
The North East Ambulance Service received a call at 5:56 PM on March 20 regarding the incident at the Holburn Lane address. While they dispatched a duty officer and tactical advisor to the scene, their services were ultimately not required, and they were stood down without providing medical treatment at the location.
Rise to Internet Fame
Jack Kay, originally from Newcastle and previously working in construction, achieved unexpected internet stardom in August 2025 after being filmed dancing at Wayne Lineker's O Beach Club in Ibiza. His distinctive appearance—featuring a razor-sharp bowl haircut, chunky gold chain, and designer sunglasses—combined with his energetic dance moves captured public attention worldwide.
The viral video propelled Kay to overnight celebrity status, earning him the nickname Ibiza Final Boss. His newfound fame has translated into substantial financial success, with reports indicating he earned approximately £800,000 within just six weeks of the video going global, followed by an additional £200,000 in subsequent earnings.
Commercial Success and Lifestyle
Since his viral breakthrough, Kay has secured numerous lucrative deals and opportunities:
- A five-figure endorsement contract with fashion brand boohooMAN
- Extensive club appearance tours across the UK
- A private jet return trip to Ibiza where he reportedly earned £60,000 daily
- A triumphant return performance at O Beach Club before enthusiastic crowds
- Collaboration with London musician Carnao Beats on a techno track released on Spotify
- Performance at the prestigious Creamfields festival in Cheshire
- Commanding £2,000 per sponsored Instagram post
- Driving a £55,000 Range Rover SVR with personalized BOSS BZA license plates
Merchandise has become another significant revenue stream for the Ibiza Final Boss brand, with even the original videographer reportedly cashing in by selling their own line of Ibiza Final Boss gear. Kay's story represents a remarkable transformation from construction worker to internet celebrity with substantial commercial appeal in a relatively short period.
The investigation into the pub assault continues as authorities seek to identify and locate the masked individuals involved in last Friday's incident at The Runhead in Ryton.
