Singer Sam Fender has removed a ticket category from sale after expressing dissatisfaction with pricing for his 2027 stadium tour. The 32-year-old chart-topping artist had vowed to change ticket prices for his Proper Massive Stadium Tour ’27 in response to an Instagram post claiming standing tickets would cost up to £130.75, and now appears to have lowered prices.
Front Standing Removed
In an Instagram story posted on Saturday evening, Fender announced: “I’ve managed to get front standing tickets removed from the UK stadium tour. Whoever buys a standing ticket gets as much chance as anyone to be at the front. No more 120 quid standing tickets either.”
He added: “Costs are astronomical compared to two years ago, I can’t control the venue and ticketing fees, that’s a sad reality of today’s industry. This is gonna be the biggest and best show we’ve ever put on. Can’t wait to see everyone on the road next summer.”
Fender confirmed new pricing: “GA (general admission) standing £85, seats £95/£75/£55, prices exclude venue and ticket company fees (and £1 per ticket contribution to Live Trust who support the grassroots music ecosystem in the UK).”
Earlier Criticism of Prices
Earlier in the day, Fender had replied to an Instagram post by user Gavin Davis, which claimed that before the changes, standing tickets at Wembley Stadium would be split into “front standing” at £130.75 and “standing” at £98.85. The post also said seating prices at the venue would range between £64.75 and £130.75.
In his reply, Fender said he was “not happy with these prices” and claimed they were “getting changed”. He stated: “It got inflated well more than I’d had in mind, it should only be inflated in relation to the cost of putting the show on. The standing will not be split as well, I had no idea about it. I have no idea how this was normalised in gigs. It’s bollocks and it won’t be happening on this tour.”
Tour Dates and Background
North Shields-born Fender will perform at venues including Wembley Stadium, Newcastle’s St James’s Park, Cardiff’s Principality Stadium, Dublin’s Marley Park, Edinburgh’s Murrayfield Stadium, and Manchester’s Etihad Stadium as part of the tour.
The initial post claimed the highest ticket price in Newcastle would have been £112.90, the top price in Cardiff was £119, and the highest price in Edinburgh was £120.95. It said the top price in Manchester would have been £119.60, but did not have information for the Dublin gig.
Fender has achieved four UK top 10 singles and three UK number one albums. His Rein Me In duet with Olivia Dean reached number one on the singles chart, becoming the longest-running number-one single in UK music history with 23 weeks at the top. Some of his best-known songs include Hypersonic Missiles, Seventeen Going Under and People Watching. Fender won the Mercury Prize in 2025 for the People Watching album.
