Scottish singer-songwriter Jacob Alon has been announced as the winner of the prestigious Brits Critics' Choice award for 2026, marking a significant milestone ahead of next month's ceremony.
A Triumph Over Stiff Competition
The rising star secured the coveted prize, triumphing over a formidable shortlist that featured indie artist Rose Gray and fellow singer-songwriter Sienna Spiro. The award, backed by BBC Radio 1, is renowned for spotlighting future chart-toppers early in their careers.
Alon's debut album, In Limerence, proved to be a critical catalyst for their success. Released last year, the record's impact was immediate, earning a coveted spot on the 2025 Mercury Prize shortlist for album of the year. This recognition set the stage for their latest achievement in the British music scene.
Humble Beginnings and Heartfelt Gratitude
Upon receiving the news, Jacob Alon expressed profound gratitude, choosing to do so in Scottish Gaelic. They reflected on their modest origins and the profound significance of their music now connecting with a much wider audience across the UK and beyond.
The artist described feeling left 'floating' after being named the winner, a testament to the award's emotional impact. This victory places Alon in an elite lineage of British music talent.
A Proven Launchpad for Superstars
The Critics' Choice prize boasts an illustrious history of identifying future headliners. Previous recipients include global superstars Adele and Sam Smith, whose careers skyrocketed following their wins. The award serves as a powerful indicator of major success in the making.
All eyes will now be on the main event. The 2026 Brit Awards ceremony, where Alon will be formally honoured, is scheduled for 28 February. Comedian and presenter Jack Whitehall is confirmed to return as host for the evening. The ceremony will be broadcast live, offering fans nationwide the chance to witness the celebration of this year's brightest new talent.
