Makeup lovers are praising a new concealer from Scottish-owned beauty brand Vieve, calling it 'absolutely gorgeous.' The Skin Nova Concealer, priced at £28, was launched by Vieve, founded by Glasgow-raised makeup artist and content creator Jamie Genevieve.
Skincare-infused formula and shade range
Vieve describes the concealer as 'your skin on a really good day.' Infused with skincare, it offers a naturally luminous finish that the brand says brightens, blurs and melts into the skin. The formula contains Collagen Amino Acids to support firmer, softer skin, and Persian Silk Tree with Holy Herb Extracts to brighten and refresh the undereye area.
Available in 24 shades, online shoppers can use the brand's two minute quiz to find their best match. Those seeking a complete base can also opt for the £36 Skin Nova Complexion Balm foundation, which offers medium buildable coverage.
Mature shoppers praise the range
The complexion balm has proved especially popular with mature shoppers. One person said: "I have mature skin now and this is the best skin tint I've purchased to date! Can't see past it now. Doesn't sit in fine lines and is beautiful on the skin, always get compliments when I have it on. I won't buy anything other than Vieve products now."
A second added: "Beautiful on the skin, radiant and non heavy, feels like skin care but with the bonus of great coverage. Mature skin friendly too." A third commented: "Perfect, buildable and great for mature skins as it doesn't sit in fine lines. I found the shades come out a little light, I'm fairly pale with freckles and dark hair and ended up with 220, which I thought would be much too dark but it's a perfect match."
Early reviews for the new concealer
The newly-launched Vieve concealer is already proving a hit among makeup enthusiasts. One person on the brand's website said: "Best concealer I've ever bought! Stays put and in place. Non-cakey and doesn't crease. Amazing."
A second raved: "Exceptional. It is absolutely divine! Smooth like butter, dewy, lightweight feel and a dream to apply. It is definitely a staple in my everyday make up routine now." One reviewer noted a minor downside but still awarded five stars, commenting: "Definitely needs two layers to build up but it's absolutely gorgeous."
At Space NK, where the product is also sold, one person said: "Actually quite hard to describe as unlike any concealer I've used before. Bought because I saw an article about how good it was. Never bought from Vieve before. Let me tell you this concealer has no business feeling this light and covering this much. The real magic is that somehow my skin shows through as if I was wearing nothing, mind blown will be repurchasing forever and trying more from this brand."
