Viewers of Ant and Dec's Limitless Win are set for a heart-stopping moment this Sunday as a married couple answer a single question worth at least half a million pounds.
The Million-Pound Dream
Contestants Efe and Kevin, a married couple from London with eight years of marriage and three children, entered the ITV game show with ambitious goals. Management consultant Efe and restaurant area manager Kevin declared they were there to "go big," targeting a life-changing £1.5 million prize. "We are either going to go big or go home," Kevin stated boldly at the start of the episode.
The pair successfully navigated the early rounds, correctly answering questions on topics ranging from pop star Rihanna to Coronation Street's Tracy Barlow. Their confidence and knowledge brought them tantalisingly close to the £500,000 mark on the show's infamous Limitless Ladder.
The Ultimate Music Challenge
Their journey, however, reached a critical juncture with one iconic question. To secure the guaranteed £500,000 and continue playing for more, they were asked: "September 2026 marks how many years since the release of the Nirvana album Nevermind which features a baby underwater on the cover."
Kevin immediately seized on the answer, recalling the album's 1991 release date. "One hundred per cent. So 35 years. This was my youth," he exclaimed, reminiscing about headbanging to the grunge classics. He expressed total confidence, despite his mother's past admonishments about the music being "rubbish."
What's at Stake for the Family
The potential win represents far more than just a number in a bank account for the family. Efe, who was born in Nigeria, shared her heartfelt wish to use the money to take her children to meet their extended family for the first time. "I can just imagine them running off the plane and meeting my grandma. It would be amazing," she said.
Meanwhile, Kevin revealed his long-held ambition to open his own restaurant, a dream the prize money could turn into reality. After they locked in their answer of 35 years, a visibly tense Dec asked if they would still be in the game, leaving the studio audience and hosts Ant and Dec in suspense.
The dramatic reveal of whether their answer is correct will air on Sunday 18th January at 8:00pm on ITV1 and ITVX. If successful, Efe and Kevin must then make the agonising decision to bank the £500,000 or continue climbing the Limitless Ladder for an even larger, but riskier, payout.
