Ariana Grande is set to embark on her first tour in seven years, the Eternal Sunshine tour, with UK dates scheduled for summer 2025. Following unprecedented demand during pre-sale on Tuesday, which saw queues of up to two million people, five additional shows have been added, all at London's O2 Arena, doubling the original number of dates.
General sale tickets will be available from 10am on Thursday, 18th September, via Ticketmaster and AXS. Fans are advised to log in at least 30 minutes early to improve their chances of securing tickets, as demand is expected to be extremely high. Alternative platforms like AXS and hospitality tickets may offer lower competition.
Ticket prices are rumoured to start at around £85, though US sales have faced controversy due to secondary resellers inflating prices. Grande addressed the issue on Instagram, stating she has been 'fighting for a solution' to get more tickets into fans' hands. The tour shares its name with her 2024 album, recently reissued as Eternal Sunshine Deluxe: Brighter Days Ahead.
