Pop icon and business mogul Rihanna has cast Vivian Wilson, the 21-year-old transgender daughter of tech billionaire Elon Musk, in the latest Valentine's Day campaign for her lingerie brand, Savage x Fenty.
A Modern Ode to Aphrodite
The new collection, titled 'Love So Savage: A Modern Ode to Aphrodite', features Wilson modelling a rose-patterned balconette bra and matching lace miniskirt. In the campaign imagery, she is joined by fellow models Lovie Simone and Emma Arletta, posing in front of classical marble statues.
For the shoot, Wilson's look was completed with vibrant red tights, gold dangly earrings, and a deep red lip tint. The campaign also includes appearances from Love Island stars Serena Page and Kordell Beckham, as well as influencers Hayley and Jules LeBlanc.
Wilson's Rapid Rise in Modelling
This high-profile campaign marks another significant step in Wilson's burgeoning modelling career. She made her professional debut just last year, following her appearance on the cover of Teen Vogue in March 2024.
Shortly after, in May 2024, she collaborated with the brand Wildfang and modelled for underwear label Tomboyx. Reflecting on that initial shoot with Vanity Fair, Wilson admitted, 'I was terrified... Before this, I was very much the person who didn't show any skin, ever, at all.' She explained her motivation was to build confidence in her own body.
Her runway debut followed in September 2024 at New York Fashion Week, where she walked for the label CHRISHABANA's Spring 2026 show.
Navigating Fame and Family
In her interviews, Wilson has been candid about the complexities of public life and her estranged relationship with her father, Elon Musk. She came out as transgender at age 16 and later filed to have 'Musk' removed from her last name.
Speaking to Teen Vogue about the tech mogul, she stated, 'I don't give a f*** about him. I really don't. It's annoying that people associate me with him.' Despite this, she acknowledges a duality in her feelings about fame, telling The Cut, 'I'm not very good at being famous. It's a skill... I kind of miss [being a regular person]. But I also like being famous.'
Rihanna, the founder of Savage x Fenty and a mother of three, released a statement via WWD celebrating the campaign's theme: 'Valentine's Day is a time to celebrate love in all its forms... we're all about embracing love in every way and creating products that let people feel confident while doing so.' The singer herself also features in promotional images for the collection, nearly five months after welcoming her third child, a daughter named Rocki, with partner A$AP Rocky.
