Actress Sydney Sweeney, known for her roles in Euphoria and The White Lotus, is at the centre of a heated controversy following the release of her new American Eagle campaign. Critics have accused the ad of containing racist undertones and Nazi symbolism, sparking widespread backlash online.
The Controversial Campaign
The promotional images for American Eagle's latest collection feature Sweeney posing in denim outfits, but some viewers have pointed out disturbing parallels to historical propaganda. One particular shot, where Sweeney stands with her arms crossed, has drawn comparisons to Nazi-era imagery, while other elements have been labelled racially insensitive.
Public Outrage
Social media erupted with criticism shortly after the campaign's launch. Users condemned the brand for what they perceive as tone-deaf marketing, with many calling for an immediate apology and retraction of the ad. "This is not just poor judgement—it's offensive," tweeted one user, echoing the sentiments of thousands.
American Eagle's Response
As of now, American Eagle has yet to issue an official statement addressing the backlash. The silence has only fuelled further anger, with consumers threatening boycotts if the brand fails to take accountability.
Sweeney's Silence
Sweeney, who has built a reputation as a rising Hollywood star, has also remained quiet on the matter. Fans are divided, with some defending her as merely the face of the campaign, while others argue she shares responsibility for endorsing problematic content.
This incident highlights the growing scrutiny brands and celebrities face in an era where cultural sensitivity is paramount. Whether American Eagle and Sweeney will address the controversy remains to be seen.
