Molly-Mae Hague Announces Adidas Collaboration with Iced Drink-Inspired Trainers
Molly-Mae Hague, the nation's renowned 'it' girl, has officially revealed her first partnership with Adidas, launching two new trainer colourways that draw inspiration from popular summer beverages. The highly anticipated drop is scheduled for April 9th, and given Hague's influence in fashion, these trainers are expected to sell out rapidly.
Details of the New Trainer Collection
The collaboration features two classic Adidas styles reimagined with aesthetic hues reminiscent of iced drinks. The Molly-Mae x Adidas Superstar Latte Shoes come in a mocha brown colourway, inspired by iced lattes, while the Samba Matcha Shoes are offered in a mint green shade, evoking iced strawberry matcha. Each pair will retail for £100 on the Adidas website, joining the existing colour options for these models.
In a heartfelt Instagram post, Hague expressed her excitement, stating, "My first two trainers with Adidas will be available to shop from 9th April. I honestly don't think this is something I'll ever get over. It still doesn't feel real. Thank you Adidas for trusting me and thank you to all of you...none of this would be happening without your endless support. We've been working on so many exciting things - this is just the beginning." She also encouraged fans to sign up for early access to secure a pair before they likely vanish from shelves.
Hague's Long-Standing Connection to Adidas
This launch marks Hague's first official collaboration with Adidas, despite her years of acting as an unofficial ambassador for the brand. Her frequent wearing of Adidas Sambas trainers has even led them to be colloquially known as the 'Molly-Mae shoes', underscoring her enduring affinity for the sportswear giant. The partnership builds on her established fashion credibility and loyal fanbase.
For those eager to emulate Hague's style in the meantime, she often sports the Adidas Originals Gazelle Lo Pro trainers, available from £45. Earlier this year, she mentioned her struggle to find suitable black trainers, ultimately favouring this model for its blend of synthetic leather and suede, signature T-toe support, and durable Gum 3 rubber tread.
Why These Trainers Are Expected to Sell Out Quickly
The combination of Hague's massive social media influence and the unique, drink-inspired designs positions these trainers as a must-have item. With limited availability and high demand anticipated, fashion enthusiasts are advised to mark their calendars for April 9th to avoid disappointment. This collaboration not only highlights Hague's evolving role in the fashion industry but also reinforces Adidas's strategy of partnering with influential figures to drive consumer interest.
