Molly-Mae Hague Showcases New Adidas Trainer Collection
Television personality Molly-Mae Hague displayed effortless style on Tuesday as she modelled two trainers from her upcoming limited footwear collection with sportswear giant Adidas. The 26-year-old influencer, who rose to fame on Love Island in 2019, shared a series of stunning photographs on Instagram to promote the launch, captioning the post: Two classics, redefined. Meet them 09.04. @adidasuk.
Chic Designs and Stylish Details
In one captivating snapshot, Molly-Mae slipped into a chic chocolate brown tracksuit while posing confidently in her Superstar Latte trainers, which retail for £100. These shoes represent a fresh interpretation of the iconic Adidas Superstar model, drawing inspiration from the bold attitude of the 1990s and featuring a sophisticated cream, white, and beige colour palette.
For her second ensemble, the fashion influencer switched to a navy blue track top paired with white jogging bottoms, highlighting her Matcha-inspired Samba trainers. These striking shoes also retail for £100 and boast premium suede material for both style and comfort, along with a distinctive contrasting double lace design that adds a unique touch.
Years in the Making Collaboration
The collaboration between Molly-Mae Hague and Adidas has been years in the making, as the star revealed earlier this year when announcing her lucrative deal with the brand. At the time, she expressed disbelief, stating that the partnership doesn't feel real and thanking her 8.5 million followers for their unwavering support.
Sharing behind-the-scenes glimpses from the promotional photoshoot, Molly-Mae wrote on Instagram: I can't quite believe I'm saying this... but in 2026 I'll be officially partnering with @adidasuk on a limited footwear collection. This started as a dream years ago and it honestly doesn't feel real that it's now happening.
Strategic Promotion and Industry Context
The day before the official reveal, Molly-Mae teased her followers with a preview, posting a stunning photoshoot image captioned: First look... Tomorrow, 11am. See you there. This strategic promotion builds anticipation for the collection's launch, scheduled for April 9th.
A spokesperson for Adidas Originals confirmed the collaboration, stating: Adidas Originals is working with Molly-Mae on an upcoming SS26 campaign and product launch. Further details will be announced in due course, and we will share updates as new information becomes available.
This partnership places Molly-Mae Hague among elite company, as Adidas has previously collaborated with global icons such as David Beckham, Pharrell Williams, Bad Bunny, Kanye West's Yeezy line, and Beyoncé's Ivy Park collection. The reality star's journey from a relatable Love Island contestant to a high-end fashion maven continues to evolve, with recent appearances at the L'Oreal Paris fashion show and a feature in British Vogue underscoring her growing influence in the industry.
