Lisa Snowdon has praised a new serum from Rodial as an 'espresso shot' for skin cell rejuvenation. The 54-year-old presenter shared her enthusiasm for the Salmon DNA Water Oil on social media, describing it as a non-invasive alternative to popular salmon polynucleotide injectables.
The serum, which is the brand's first major innovation in a decade, contains 59% active ingredients including salmon DNA-derived polynucleotides, growth factors and NAD+. Snowdon explained in a video that the formula is designed to 'awaken skin cells, support repair and restore radiance' as cell turnover slows with age.
She instructed followers to 'shake to activate the bi-phase and press a few drops onto the skin', noting that it is 'deliciously nourishing yet lightweight, non-comedogenic and packed with antioxidants'. The product joins a trio of polynucleotide-powered items, alongside £15 Jelly Eye Patches and a £20 Hydrogel Face Mask.
Priced from £90, the serum has already garnered early positive reviews. Snowdon's recommendation adds to her growing reputation as a beauty influencer, having previously advocated for neck care products such as BOOST Lab's Edelweiss Neck Firming Serum.
