Lila Moss, the 23-year-old daughter of iconic supermodel Kate Moss, has unveiled her latest modelling venture, fronting the new Spring 2026 campaign for fitness brand Adanola. The young model confidently displayed her toned abs and athletic physique in a series of gymwear ensembles, highlighting the brand's upcoming collection.
Showcasing Adanola's Spring Collection
In the campaign visuals, Lila Moss was photographed in multiple athletic outfits that emphasised her fitness dedication. She was seen relaxing against a wall wearing a grey triangle sports bra, priced at £34, paired with high-waisted Ultimate Leggings in Midnight Blue for £40. Another striking look featured Lila lounging against a sofa in a white striped off-the-shoulder jumper and matching mini shorts, complemented by white crew socks.
Highlighting Key Pieces
The campaign further showcased Lila modelling a black sports bra with brown Trail Trousers, retailing at £60, and a white cardigan casually wrapped around her waist. Additional standout items included the Laser Cut Track Jacket in Cloud Blue, available for £75, and the Drawcord Zip Through Sweatshirt in Caramel Beige, priced at £60. Both of these pieces are featured on Adanola's official website with Lila as the model.
Recent Holiday Snaps and Business Acumen
Earlier this month, Lila shared sizzling Instagram snaps from her holiday in the Cayman Islands, where she posed in a black bikini, further demonstrating her model figure. She posted a series of images, including a childhood throwback photo with a bandana, indicating her long-standing fondness for the accessory. Captioning one post, she humorously wrote: 'Gotta protect the scalp.'
Beyond her modelling career, Lila appears to have inherited her mother's business savvy. Recently published accounts reveal that her company, Grace Grove, which she established in 2021 and named after a road in Highgate, north London, reported profits of £1 million. Lila, whose father is magazine editor Jefferson Hack, currently holds assets worth £1.3 million before bills and has a director's loan of £670,000 owed to her business.
Navigating Modelling and Family Influence
Despite her relatively shorter stature for a model at 5ft 6in, Lila has secured advertising campaigns for prestigious brands such as Miu Miu, Pepe Jeans, and Marc Jacobs Beauty. However, her career has not been without controversy, facing persistent accusations of nepotism due to her famous lineage.
In a 2023 interview with British Vogue, Lila addressed her career choices, stating: 'I don’t know that my mum expected me to go into fashion, really. I’m quite shy, like her – but she’s fully supported every decision I've made. She hasn’t helped me with my walk, though.' She recounted her mother's advice: 'She's like, "You just have to feel it. I don’t know what I do. I just do it!" I'm like, "Cool – off to practice some more, then…"'
Mother-Daughter Dynamics
Lila described her relationship with Kate as complementary, noting their differing personalities: 'She’s more carefree where I'm more organised. She's intuitive, I’m disciplined. I know what I’m doing on a Wednesday afternoon a month from now, whereas she has a more… lax approach to timekeeping.' She added that despite now being based in New York, they maintain daily contact via FaceTime.
Both Kate and Lila have openly discussed their unconventional bond. Kate previously told Vogue: 'There were still rules in our house – always say please and thank you; never go out with wet hair or you'll catch a cold – even if I wasn't that strict. Now that she's 21, Lila's the one setting rules for me.' Kate expressed pride in her daughter's maturity, remarking: 'In a lot of ways, though, Lila is so much more grown-up than I was in my 20s... Watching her establishing her career as a model takes me right back to the 90s when I was just starting out, but I know that things will be different for her.'
