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Holly Willoughby Revives Modelling Career for Reformation's Spring Campaign
On Tuesday, television presenter Holly Willoughby, aged 45, embraced her modelling roots in a fresh campaign for Reformation, the sustainable fashion brand. She shared an influencer-style post on Instagram, displaying several elegant outfits from the collection, just in time for the spring season.
Reformation: A Sustainable Fashion Success Story
Founded by Yael Aflalo in Los Angeles in January 2009, Reformation began as a modest boutique specialising in re-tailored vintage clothing. The brand rapidly evolved, launching its own product lines and establishing an online presence in 2013. Today, it enjoys popularity among numerous A-list celebrities, including Holly Willoughby, pop icon Taylor Swift, and supermodels Kendall Jenner and Gigi Hadid.
Holly's Top Picks for Spring Wardrobe Essentials
To introduce her favourite spring selections, Holly modelled the chic Bentley Cotton Polo Sweater. This spring staple, priced at £126, features short sleeves, a navy stripe print, a cropped fit, and button-up fastening. Crafted from 92% organically grown cotton and 8% nylon, it is available in sizes ranging from XS to XL.
Holly paired the sweater with the Val 90s Mid Rise Straight Jeans, retailing at £133. These timeless jeans offer a relaxed fit, mid-rise waist, zipper fly, button-up fastening, and straight leg design. Made from a non-stretch denim fabric comprising 80% regeneratively grown cotton and 20% recycled cotton, they come in various colours and sizes, ideal for enhancing any spring wardrobe.
Statement Outerwear and Versatile Tops
Another key item favoured by Holly is the Veda Harrison Leather Oversized Bomber, priced at £493. This trendy oversized bomber jacket includes a funnel neck collar, long sleeves, and front pockets with a zipper closure. Constructed from 100% veg-tanned, chrome-free lamb nappa leather, it is offered in sizes from XXS to XL.
In an alternative ensemble, Holly wore the stylish Ramona Top, listed on the website for £125. Perfect for date nights or summer outings, this spring top is available in a wistful floral print or a deep burgundy shade. It features short sleeves, a V-neckline, button-up front, and flutter sleeves, making it a versatile go-to piece. Made from 100% viscose, this lightweight top is sized from 0 to 12.
These items exemplify Reformation's commitment to sustainable fashion, blending eco-friendly materials with contemporary designs that appeal to style-conscious consumers and celebrities alike.
