Hailey Bieber Embraces Wonder Woman Persona in YSL Summer Campaign
Hailey Bieber, the 29-year-old supermodel, has transformed into a contemporary Wonder Woman for the latest summer campaign by YSL. In striking new advertisements, she dons a blue-and-black one-piece swimsuit, accessorized with gold bangle bracelets on both wrists, while adopting the iconic pose with fists placed firmly on her hips.
A Classic Pose with Modern Flair
This powerful stance is famously associated with Lynda Carter from the 1970s Wonder Woman television series and later popularized by Gal Gadot in the recent Wonder Woman films. Interestingly, Bieber shares a friendship with Gadot, having been photographed posing alongside her at various Hollywood events, adding a personal touch to the homage.
Revealing Style Inspirations
In a recent issue of Interview magazine, Bieber opened up about her celebrity style heroes, offering fans a glimpse into her fashion influences. She cited Rihanna and Claire Forlani from the film Meet Joe Black as key inspirations. Additionally, on her Pinterest page, she has curated boards featuring icons such as Elle Macpherson, Amber Valletta, Christy Turlington, Elizabeth Hurley, and Bridget Hall.
Bieber explained, "Bridget Hall is somebody who I consistently, for the most part, have been told I look like, especially when I enhance my freckles, so she’s always on there." She also included pins of Julia Roberts from the 1990s, Sandra Bullock, and Gisele Bündchen, highlighting her diverse sources of beauty and style inspiration.
Motivation Behind Her Vision Boards
Discussing her creative process, Bieber noted that she creates annual vision boards to capture her aspirations. "When I make boards, I make them for the year. My 2026 board has style, hair, makeup, vibe inspiration, and some things I just feel inspired by," she shared, emphasizing her forward-thinking approach to personal style.
Candid Comparison of New York and Los Angeles
Having lived in both cities, Bieber provided a frank assessment of New York versus Los Angeles. She praised New York for its energetic vibe, stating, "I’m from New York so what I will say is that New York energetically is better than L.A." However, she acknowledged Los Angeles' superior weather, while critiquing the traffic in both locations.
She elaborated on the logistical differences: "New York is a little easier to maneuver with the subway and bikes, whereas in L.A. you’re confined to driving only." When it comes to cuisine, Bieber favored New York for its pizza, bagels, and delis, but conceded that Los Angeles offers better sushi and coffee options.
Advice to Fans
Concluding the interview, Bieber offered motivational advice to her followers: "Take the risk. Even if you’re scared, try it. You don’t know unless you try." This message of empowerment resonates with her bold persona, both in fashion and life.
The campaign also featured Bieber in other stylish ensembles, including a green track top paired with silk-and-lace bottoms while holding a purse, and a pale blue dress that showcased her legs as she modeled ivory slingback pumps, further highlighting her versatility as a model.
