Move over, ordinary hair products. There's a new buzz in the beauty world, and it's dripping with luxury. GISOU, the cult brand founded by bee-keeping influencer Negin Mirsalehi, has launched its highly anticipated Honey Milk Styling Cream, promising to tame, define, and nourish all at once.
But does this Instagram-famous product live up to its sweet promises, or is it all just a stylish jar of hype? We put it to the test.
First Impressions: A Sensory Experience
From the moment you unscrew the heavy, iridescent jar, the experience feels decidedly premium. The cream itself has a rich, velvety texture that feels more like a luxury skincare product than a hair styler. The signature scent—a warm, intoxicating blend of honey, vanilla, and orange blossom—is utterly divine and lingers subtly throughout the day without being overpowering.
Performance: Does It Actually Work?
The true test of any styling product is on the hair. We found the cream excels in several key areas:
- Frizz Control: It's a champion at smoothing flyaways and combating humidity, leaving hair with a polished, glass-like shine.
- Soft Hold & Definition: It provides a flexible, touchable hold—perfect for enhancing natural waves or creating a sleek, brushed-out look without any crunch or stickiness.
- Heat Protection: With built-in heat protection up to 185°C, it’s an ideal primer before blow-drying or using hot tools.
- Nourishment: The hero ingredient, Mirsalehi Honey, along with hyaluronic acid and bamboo extract, means your hair feels conditioned and soft, not stripped or coated with product.
Who Is It For?
This cream is a fantastic multi-tasker suited for a range of hair types. Those with fine hair will appreciate that it provides control without weighing strands down. Anyone with thick, curly, or frizz-prone hair will love its ability to moisturise and define. It’s particularly brilliant for creating the 'lived-in', soft-effortless styles that are dominating trends right now.
The Verdict
The GISOU Honey Milk Styling Cream is undoubtedly a investment. However, for a product that effectively combines the benefits of a styler, primer, and leave-in conditioner, it justifies its price tag for many. It delivers on its promise of healthy-looking, manageable hair with a flawless finish.
Pros: Luxurious scent and feel, brilliant frizz control, provides shine and soft hold, doubles as heat protection, nourishing ingredients.
Cons: Premium price point, the rich texture requires careful application to avoid overloading fine hair.
If you're seeking a high-end, all-in-one styler that pampers your hair while delivering impeccable results, this honey-infused miracle is well worth the splurge.
