Coleen Rooney has unveiled her third collection with Primark, this time collaborating with her mum Colette. The mum-of-four is no stranger to the fashion line, having previously released two collections with the popular clothing and homewear brand.
Previous "By Coleen" collections have focused on a relaxed, off-duty aesthetic with pieces designed for a range of daily activities, from work to social outings and the school run. The new release shifts the focus to partywear, bringing velvet, sequins, sparkle and satin wardrobe staple occasionwear to life.
Collection availability and pricing
The collection is now available in stores across the UK, with womenswear prices starting from £6.
Speaking previously about the partnership, Coleen said: "Primark has been part of my life for years — I remember travelling to Manchester to shop there as a teenager and even visiting Penney's in Ireland when I was younger."
Coleen on the partnership
She added: "Working with Primark feels like such a natural fit because I've always believed you don't need to spend more to look great. I'm constantly on the move from the school run to meetings, lunch or football training, so I need clothes that work across all of it."
"With this collection, I wanted to create everyday pieces that are wearable, comfortable and made from lovely fabrics, but still feel polished and stylish. I hope that women can wear this collection and feel confident, put-together and like the best version of themselves."
TikTok debut
Coleen recently celebrated the launch of her new collection and today (November 11) joined TikTok to show her support to husband Wayne Rooney, who is one of the famous faces appearing on this year's I'm a Celebrity...Get Me Out of Here! show.
In the video, Coleen said: "Hi everyone, I've just seen that Wayne's joined TikTok and I thought, he can't be on TikTok and I'm not. So here I am and you'll be seeing a lot more of me."
She continued: "I just want to say a massive good luck to Wayne going in the jungle. I can't believe he's actually going in. But he's there and ready to go, and me and the kids can't wait to watch. I hope you all enjoy it."
