Teenage boys are notoriously tricky to buy for. While girls might be delighted by the latest Rhode beauty launch, Djerf Avenue robe, or a stylish phone case, boys are more likely to grunt at unwrapping a pair of socks and turn their attention back to the gaming console they got two Christmases ago.
Of all the things one teenage brother has been gifted for Christmas – headphones, clothing, football gear, et cetera – there's one surprising present that he's used more than anything else. It's not an expensive gadget, nor the latest trendy trainers; it's a wearable blanket. But not just any, an Oodie one.
Why Oodie Blanket Hoodies Appeal to Teens
The Aussie brand has become synonymous with blanket hoodies, which feature sleeves, a hood and jumper-esque pockets. They rose to fame in the UK circa 2022 as a way to keep warm without turning the central heating on, as recommended by Martin Lewis's MoneySavingExpert site.
Oodie's wearable blankets soon went viral on TikTok, and UK brands soon jumped on the bandwagon, from OHS to M&S. Combining cocoon-like comfort with a teenage boy's preference for lazy, low-effort dressing, blanket hoodies appeal just as much to teens as cost-crunching adults.
Save 50% in Oodie's Black Friday Sale
The brother has worn his during every acceptable moment since receiving it three Christmases ago. It's the ultimate off-duty uniform for moody boys to throw on after a long day at school – now that's a cost-per-wear gift.
Oodie's designs come in a one-size-fits-all, plus a small to medium size for a closer fit. Purposefully super-oversized, the hoodies envelop wearers just like a blanket – with added sleeves, a hood and a front pocket. Cocooning but not cumbersome when moving around the house, the blankets are soft on the outside with a flannel fleece fabric and extra soft inside, with a warm sherpa-fleece-lined interior.
The bestselling style comes in more than 40 finishes, colourways and patterns to choose from, from avocado print to pizza print. There is currently 50 per cent off for Black Friday, bringing the blanket hoodie's price down to just £32.
