Claudia Winkleman has long been synonymous with a specific, unwavering beauty aesthetic: a heavy fringe, dark wardrobe, and most notably, her dramatically smudged, black eye makeup. While trends have shifted around her, the presenter's signature look has remained a constant. Now, she has revealed the secret behind her iconic eyes – a specific £16 eyeliner she claims "goes on and never comes off".
The Cult Kohl Behind The Look
The product in question is the Lord & Berry Kajal Eyeliner, priced at £16. Winkleman's endorsement, originally given in an interview with Marie Claire, sent beauty editors and fans scrambling. Her credibility on the subject is considered high, given that she is known for sticking rigorously with products that work for her real life, rather than frequently switching for different appearances or topping up between television takes.
The pencil has garnered a cult following for its performance. It is described as being soft enough to apply without tugging at the delicate eye area, yet intensely pigmented from the first stroke. It offers a brief window to smudge and blend – crucial for achieving Winkleman's desired "slept in a skip" effect – before setting down with impressive longevity.
More Than Just Eyeliner: The Full Winkleman Aesthetic
As the fourth series of the hit BBC show The Traitors captivates audiences, interest in the presenter's style has surged once again. Beyond her eye makeup, fans are consistently curious about how she maintains the notable shine in her dark hair.
Thanks to insights from her hairstylist, Amy Short, some of her go-to products have been uncovered. Speaking to The Independent, Short listed Color Wow Dream Coat Supernatural Spray, Color Wow Pop & Lock, and Davines Shimmer Spray as key items in Winkleman's haircare routine. Notably, the Color Wow Dream Coat spray is currently available at a reduced price of £21.60 (down from £27) on Amazon for a limited time.
Why This Recommendation Resonates
In a market saturated with beauty products and fleeting influencer trends, Winkleman's endorsement carries significant weight. Her look is not a temporary experiment but a core part of her personal brand, developed and maintained over years. The recommendation for the Lord & Berry eyeliner is powerful precisely because it is part of a uniform she depends on daily.
For consumers seeking reliable, long-wearing makeup that delivers on its promises, this £16 kohl pencil represents a accessible entry point into achieving a look championed by one of British television's most recognisable faces. Similarly, her hairstylist's product reveals offer a glimpse into the professional-grade maintenance behind her glossy locks.
