Alison Hammond's Denim Dress Sells Out, But High Street Alternatives Abound
Alison Hammond's Denim Dress Sells Out, High Street Alternatives

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Alison Hammond's Fashionable Denim Dress on This Morning

Alison Hammond, the beloved 51-year-old co-host of ITV's daytime show This Morning alongside Dermot O'Leary, recently showcased an on-trend denim dress that has captivated viewers. Known for her chic looks, especially since her impressive 11-stone weight loss, Alison regularly shares her fashion choices with adoring fans on social media. Last week, she embraced spring-ready style with a zip-up denim dress, perfectly suited for the warmer weather.

High Demand and Selling Out Quickly

Unfortunately for fans, the original dress, available from Monsoon and Marks & Spencer, is rapidly selling out online. However, there are numerous high-street alternatives to help enthusiasts replicate Alison's stylish appearance. From Marks & Spencer to River Island, a variety of similar denim midi dresses are still in stock, ensuring fashion-forward individuals can stay on trend.

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Detailed Look at Available Options

The Monsoon Erin Zip Denim Midi Dress in denim blue is priced at £80 and available in sizes 8 through 24. Described as "capsule wardrobe-worthy," it features a long zip on the bodice, three-quarter sleeves, a dark wash, oversized pockets, and a flowy hem, made from 92% cotton. On the Marks & Spencer website, the same dress is listed at £85 but is only available in sizes 8 and 22 due to high demand.

Customer reviews praise the dress for being flattering and high-quality, with one shopper noting its generous fit and A-line shape, while another appreciated the stretch fabric for a true-to-size fit.

Alternative Denim Dresses from Other Retailers

  • Mint Velvet: Offers the Indigo Denim Zip Midi Dress, currently on sale for £85 (down from £140), but only in size 8.
  • Next: Stocks the Love & Roses Rinse Blue Denim Lace Trim Midi Dress priced at £64, available in sizes 8, 10, 14, 16, 18, and 22, featuring a belted waist for an hourglass silhouette.
  • River Island: Provides the Blue Denim Short Sleeve Seamed Midi Dress at £56, available in sizes 8 to 16 with limited stock in size 22.

Previous Fashion Trends on This Morning

This is not the first time a This Morning host has sparked a fashion frenzy. Recently, Cat Deeley wore a chic animal-print skirt that quickly sold out. The Mint Velvet skirt, now sold out on John Lewis, is still available on Next for £99 in sizes 6, 12, 14, and 16. Alternatives include Mango's Leopard Midi Skirt on sale for £22.95, New Look's skirt at a bargain £9 (only in sizes 6 and 26), and ASOS's Miss Selfridge design at £23.79.

Additionally, Cat Deeley's white pleated skirt from ME+EM, priced at £250, is nearly sold out, with only size 10 remaining. Next offers a two-pack of pleated chiffon skirts in cream and black for £44, available in all sizes from extra small to extra large, praised by shoppers for comfort and value.

This Morning continues to air weekdays from 10am on ITV1 and ITVX, setting fashion trends that resonate with viewers across the UK.

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