ITV has released the first look at its upcoming reality quiz show 'Nobody's Fool', hosted by Danny Dyer and Emily Atack. The programme, described as a 'unique reality event packed full of drama and deception', will see ten contestants living together in a purpose-built 'Smart House'.
In a twist, the participants' survival depends not on their actual intelligence, but on how clever their rivals perceive them to be. Daily individual quizzes test various forms of intelligence, with correct answers contributing to a collective prize fund. However, only the participants know their actual performance, allowing them to share as much or as little truth as they wish with their housemates.
As the series progresses, players must identify the weakest link and vote them out. Danny Dyer said: 'This is a blinder of a game show and unlike anything I've seen before.' Emily Atack added: 'It's so exciting to be part of something this new and fresh.'
The show is produced by Lifted Entertainment, with Richard Cowles stating: 'Nobody's Fool takes a simple premise – how do you really determine how smart someone is? – and turns that into a high stakes reality game show with up to £100k up for grabs.'
