Jelena Ostapenko, the former French Open champion, caused a stir at Wimbledon not only with her aggressive tennis but also with her unexpected sponsor: Tesco. The British supermarket chain's logo was prominently displayed on her top, prompting social media users to express disbelief and amusement.
Ostapenko's Victory and Surprising Sponsor
Ostapenko began her Wimbledon campaign with a hard-fought win over British wildcard Harriet Dart, 6-3, 3-6, 6-4. The Latvian player showcased her trademark power, hitting 46 winners compared to Dart's 13. However, it was her attire that drew significant attention.
Fans on social media quickly reacted to the Tesco sponsorship. One user wrote: "Ostapenko is sponsored by Tesco?!? Ahahaha, that's the best sponsorship deal I've ever seen. Just the concept of Penko picking out a meal deal for lunch every day." Another added: "Ostapenko and her Tesco live to fight another day." A third commented: "Some great event-specific advertising at this year's Wimbledon."
Crowd Reaction and Ostapenko's Response
While the sponsorship amused online viewers, the live crowd on Court No. 1 was less supportive. Ostapenko faced jeers and boos throughout the match, a reaction she acknowledged in her post-victory interview. Embracing her role as the pantomime villain, she said: "I know guys, I'm probably not the one you wanted to win, but thanks guys for a very nice atmosphere."
She continued: "Sorry if I was a little bit emotional, but I feel like first rounds are so tough, especially when the opponent is from here. It's funny, I feel like when I play somebody local or somebody the crowd supports, I feel like I'm angry inside in a good way. I want to prove wrong that you're not supporting the right person. I feel like I want you guys to support me in the next match!"
Looking Ahead
Ostapenko's Tesco-sponsored kit will be on display again in the next round, as she aims to advance further in the tournament. Despite the mixed reactions, her partnership with the supermarket chain has certainly generated buzz.
