Meghan Markle has teased a new announcement from her lifestyle brand As Ever, telling fans to “stay close” in a social media post that hints at more holiday products.
The Duchess of Sussex posted a video reel on As Ever’s Instagram account showing her placing a biscuit next to a teacup, lighting a candle, and putting what appeared to be chocolate bars into Christmas stockings hanging by the fireplace. The post carried an ambiguous caption: “A little more holiday magic is on its way. Coming soon. Stay close.”
Holiday Collection Expansion
The reference to “more holiday magic” suggests the Duchess will release additional As Ever goods as part of its 2026 Holiday Collection. Festive offerings are already available for customers to buy, either for themselves or as gifts.
So far, “chapter one” of the holiday collection includes an advent calendar, an As Ever card set, and chocolates. Three gift baskets are also available, each containing a different mix of As Ever goods.
Pricing and UK Availability Rumours
Most products carry a significant price tag, with the advent calendar costing about £112 and the set of playing cards around £35. The gift baskets range in price from £158 to £194.
The tease follows rumours that Meghan could begin selling some goods in the UK, although this has not been officially confirmed by the Duchess. According to The Sun, UK availability could include her £11 tins of tea, £50 scented candles, and £15 limited-edition bookmark. It is not known whether other popular products, including spreads and wines, will be available to UK customers, nor whether the holiday collection will be sold in the UK or remain US-only.
Return to the UK
The rumours come months after Meghan moved back to her husband’s home country in the summer. Since August, Meghan and Prince Harry, along with their children, have been living in the UK. The reason behind the move is unclear, though it is believed to be permanent for now, with Archie, seven, and Lilibet, five, enrolled in British schools.
Harry and Meghan, who are non-working royals, made their first joint public appearance since moving back to Britain last week, stepping out in Nottingham to visit charities they support.
