Kylie Jenner Unveiled as SKIMS Ambassador in Striking Lingerie Campaign
Kylie Jenner sizzled in a new promotional image for SKIMS, modeling a pristine white bra and underwear set. The photograph was shared on the brand's official Instagram page this Wednesday, capturing the 28-year-old entrepreneur in a side pose that accentuated her renowned curves and sculpted physique.
Campaign Details and Product Launch
Jenner was officially announced as the latest ambassador for the undergarment giant on February 11, starring prominently in the SKIMS Everyday Cotton campaign. Renowned photographer Mert Alas captured clean, minimalist images that highlighted Jenner's toned figure as she donned the barely-there lingerie pieces.
In the Wednesday post, she wore a triangle bralette retailing for $34 and a matching string thong priced at $16. SKIMS detailed the collection in the caption, stating: "Kylie Jenner for SKIMS Everyday Cotton. A next-generation collection of bras, bralettes, and underwear that will take over your top drawer. Launching February 17 at 9AM PT."
Social Media Announcement and Fan Reaction
Last week, Jenner subtly announced the partnership on her own social media channels, sharing photos with the caption: "me for @skims everyday cotton <3." Fans enthusiastically responded to the campaign images, flooding comments with praise such as "she looks like a billion bucks" and "hotter than ever, the queen," accompanied by numerous fire emojis.
Recent Career Developments and Personal Life
This SKIMS collaboration follows closely after Jenner made her acting debut in Charli XCX's highly anticipated "tour mockumentary" about the musician's Brat era. Jenner plays herself in the satirical film, which was announced last October and features a trailer combining concert footage with scripted scenes starring Hollywood actors Alexander Skarsgård and Rachel Sennott.
In her personal life, Jenner has been dating Golden Globe-winning actor Timothée Chalamet for three years. This week, the couple was spotted sharing a PDA-packed pizza dinner at a Brentwood, California restaurant that had been closed for their privacy. Jenner wore a beige raincoat over a white top, while Chalamet opted for a black hoodie.
Business Ventures and Family
Beyond modeling and acting, Jenner continues to expand her business empire. In October, she released a special Kylie Cosmetics collection commemorating ten years of her beauty brand. Since launching the company in 2015, she has created several other ventures, including Khy and Sprinter, while quietly discontinuing her swimsuit line Kylie Swim.
The reality star and business mogul shares two children with ex-boyfriend Travis Scott: eight-year-old daughter Stormi and four-year-old son Aire.
