Holly Willoughby's Sister Posts Touching Birthday Tribute on Instagram
Kelly Willoughby, the older sister of former This Morning presenter Holly Willoughby, has shared a heartfelt tribute to mark Holly's 45th birthday on Tuesday. Taking to Instagram, Kelly posted a sweet throwback photograph showing the two sisters together as young children, both beaming with adorable smiles.
Alongside the nostalgic image, Kelly wrote a loving caption: 'Happy birthday @hollywilloughby….forever Snow White to my Rose Red. May your day be filled with butter icing and bubbles. Love you endlessly.' The post highlights the enduring closeness between the siblings, who are known to spend summer holidays together with their families.
Close Family Bonds and Luxury Getaways
The Willoughby sisters maintain a strong bond, frequently vacationing together. Holly owns a luxury £2 million property on the Portuguese Algarve, where the family often retreats. Last August, Kelly offered a glimpse into one such sun-drenched getaway, sharing balcony snaps with a picturesque sunset in the background.
In the images, Holly looked stunning in a patterned one-shouldered dress, with her hair styled in beachy waves and minimal makeup. Kelly complemented the scene in a plunging white linen dress, cinched at the waist with a wrap-around belt. These moments underscore their shared family time despite busy schedules.
Business Developments at Wylde Moon
Beyond their personal relationship, Kelly serves as the managing director of Holly's lifestyle brand, Wylde Moon. However, recent filings reveal significant changes within the business nearly five years after its launch. The company has discontinued its jewellery line and podcast, and appears to have parted ways with its hair, beauty, style, and energy editors.
A filing to Companies House last month indicated that Wylde Moon now lists just two employees, understood to be Holly and Kelly themselves. This marks a notable reduction from the initial team of 14 announced at the brand's 2021 launch. The website no longer credits or lists any contributors, signaling a streamlined operation.
Recent Personal and Security Challenges
Meanwhile, Holly and her TV executive husband, Dan Baldwin, have recently sold their £6.4 million London home. Records confirm the Edwardian property changed ownership in 2024, following the family's relocation after a horrifying kidnap, rape, and murder plot against Holly emerged.
The plot involved security guard Gavin Plumb, who was unanimously convicted last year at Chelmsford Crown Court of soliciting murder and encouraging or assisting others to rape and kidnap Holly. The 38-year-old from Harlow, Essex, was sentenced to life in prison with a minimum term of 16 years, prompting heightened security measures for the family.
Despite these challenges, Kelly's birthday tribute emphasizes the sisters' unwavering support and affection, showcasing their resilience in both personal and professional spheres.
