A 10-year-old boy has uncovered a hidden image in the Toblerone logo that has left chocolate fans astonished. The boy, receiving his first Toblerone bar, asked his mother, 'What's the bear for?' prompting her to realise the logo contains a bear silhouette within the mountain design.
His mother, Stephanie, shared the discovery on Twitter, writing: 'My son had his first Toblerone today. What's the bear for? I was today years old when I found out there's a bear on the Toblerone logo.' The tweet quickly gained attention, with many adults admitting they had never noticed the hidden bear.
One respondent commented: '71 years old, 50 Christmases of Toblerone and after a search of the package, I finally found the Bear! Your son is brilliant!' Another wrote: 'Hidden in full view for 60+ years to me.' The bear is a nod to Bern, Switzerland, where Toblerone is produced, as Bern is known as the 'city of bears'.
The chocolate, featuring almond and honey nougat, is iconic for its prism-shaped packaging. The revelation has sparked amusement and surprise among fans, with many wondering how they missed the double meaning for so long.
