Heidi Klum and her daughter Leni have once again teamed up for a lingerie campaign, showcasing their modeling partnership in the face of ongoing criticism from some fans who have previously branded their joint photoshoots as inappropriate. The German-American supermodel, aged 52, and her 21-year-old daughter have launched the new "The Art of Italian Lingerie" campaign for the brand Intimissimi, marking their latest collaboration since first stunning audiences with a similar shoot back in 2022.
Backlash and Resilience in Modeling
When Heidi and Leni initially posed together in lingerie for Intimissimi two years ago, the campaign sparked significant backlash, with many fans deeming the mother-daughter imagery inappropriate. Despite this controversy, the pair have continued to model for multiple subsequent shoots, demonstrating a resilient approach to their professional work. In the new campaign, Heidi dazzles in two vibrant pink ensembles, including a lace set with a wired bra and sheer briefs, as well as a daring bodysuit. Meanwhile, Leni wears a baby pink lace balconette bra adorned with a cherry pattern, complemented by a matching satin shirt and shorts set.
Fashion Details and Family Dynamics
In another striking look from the campaign, Leni opts for a longline lace bra and knickers in the same cherry pattern, highlighting the collection's intricate designs. The Klum family has consistently brushed off negative comments about their joint lingerie shoots. Leni previously addressed the criticism in an interview with PEOPLE, stating, "A lot of people are like, 'Oh, I don't know about mom and daughter doing this together.' But for us? I'm proud of my daughter. She's fine with me like that." Heidi has emphasized that body confidence is a family trait, noting her comfort with nudity and explaining, "I've always been very open with my body. When I'm suntanning in the backyard, I might not have a top on. I'm European… my kids don't know me any other way." She added that their family does not view nudity through a hypersexualized lens.
Modeling Careers and Family Background
Leni, Heidi's daughter with Italian businessman Flavio Briatore, was adopted by singer Seal during his marriage to Heidi. Although Leni received modeling offers throughout her childhood, Heidi deliberately waited until her daughter was older before allowing her to enter the industry, aiming to protect her from the pressures of fame. Leni officially began her modeling career in 2020, and Heidi's decision to delay was rooted in a desire to ensure Leni was ready. Clearly, Leni has since embraced the modeling world with enthusiasm.
Expanding Family Collaborations
This latest campaign follows Heidi's recent cover shoot with her son Henry in December for ELLE Germany. Henry, aged 20, shared that before launching his fashion career, he spent hours "hunched over his computer" playing video games. In the shoot, Heidi and Henry wore matching outfits as he expressed aspirations to follow his mother into the fashion industry. Henry is Heidi's son from her marriage to Seal, with whom she also shares son Johan, 19, and daughter Lou, 16. He revealed that Heidi's key advice to him has been to focus on posture, saying, "I like video games and used to constantly sit hunched over the computer. But my mother also instilled a lot in me regarding self-confidence."
The Klum family's continued involvement in modeling campaigns underscores their commitment to fashion and self-expression, despite occasional public scrutiny. Their ability to navigate criticism while maintaining a strong professional and personal bond highlights a modern approach to family and career in the entertainment industry.
