Eugenie Bouchard has quickly become a sensation among tennis fans after returning to Wimbledon as a BBC pundit. The 32-year-old Canadian, who famously reached the Wimbledon final in 2014, joined the BBC's broadcasting team for the Championships and has already captured significant attention at SW19.
Bouchard's breakthrough came in 2014 when she made an unexpected run to the Wimbledon final, eventually losing to Petra Kvitova. Despite the loss, she won over many fans with her performances at the All England Club. Although she officially retired from professional tennis last year, Bouchard continues to make an impact at the Grand Slam event.
Social Media Buzz Over Bouchard's Wimbledon Outfit
On social media, Bouchard posted a series of photographs on Instagram wearing an eye-catching white dress at the iconic tournament, which drew enthusiastic responses from her followers. The caption read: "hi @wimbledon" alongside a white heart emoji.
One social media user replied: "Oh my Gosh, really stunning, perfect." Another wrote: "Queen of Wimbledon." A third commented: "You are breathtaking!" A fourth fan said: "Beautiful as always." A fifth quipped: "She won the tournament already." While another added: "Superb outfit and hair."
Bouchard's Career and Sex Appeal Comments
Beyond the court, Bouchard secured several lucrative sponsorship deals after reaching the 2014 Wimbledon final. She has frequently posted glamorous photographs on social media and spoken openly about how sex appeal helped boost her profile. In a 2024 podcast episode with YouTuber Valeria Lipovetsky, Bouchard said: "Tennis, first of all, is a great sport for that sex appeal side. We're wearing short skirts, we're wearing tank tops. It's fun to turn on the TV and watch that. Right away I was able to get great marketing deals off the court. Being asked to be in the Sports Illustrated Swimsuit Edition a few times. Exploring that path was definitely on my to-do list. It's definitely part of who I am because I think it's great."
New Chapter in Broadcasting and Pickleball
Bouchard is embarking on a new chapter in her career following her decision to retire from tennis in July 2025, although she continues to compete professionally in pickleball and currently sits 12th in the PPA rankings. Upon arriving in England for her broadcasting job, the tennis star found herself battling the recent heatwave. She posted on social media: "I know there's been a lot of US/Europe AC discourse recently and some think we've probably talked about it enough. But I am here to tell you that we have NOT been in the UK less than 24 hours and I feel like I'm on an episode of Survivor. I brushed my teeth last night while sweating profusely, slept without any blankets and I normally run cold. Genuinely curious as to what the reason for this is. Who can enlighten me?"
Bouchard last featured in the Wimbledon main draw back in 2019 and also suffered defeat in qualifying three years ago. During her standout 2014 campaign, the Wimbledon finalist also reached the semifinals at both the Australian Open and the French Open.
