Coleen Rooney has wowed in glamorous new snaps for her latest Primark collection, as husband Wayne prepares to swap the football pitch for the I'm A Celebrity jungle. The 40-year-old celebrated the third instalment of her By Coleen range with high street giant Primark, with her mum Colette joining her for the campaign for the very first time.
Mother-Daughter Campaign Launch
The mother-and-daughter duo came together at an intimate event hosted by Primark yesterday evening, marking the latest chapter in Coleen's partnership with the fashion retailer. The collection arrives just in time for the festive season, with plenty of party-ready pieces designed to take shoppers from Christmas celebrations to nights out.
The range features a mix of velvet, satin, sequins and embellished designs, alongside more understated eveningwear, denim, outerwear and knitwear. As with her previous drops, the collection has been designed with affordable fashion in mind, with prices starting from just £6.
Festive Party Pieces
Among the standout pieces are a metallic crinkle halter-neck blouse and matching trousers, giving shoppers a statement look for the party season. There are also plenty of sparkly options, including a black high-neck dress, while those after something more versatile can browse the collection's casual evening styles.
The launch comes as Coleen's husband Wayne prepares for his own big television moment, with the former footballer getting ready to enter the I'm A Celebrity jungle. Coleen knows all about the ITV reality show, having taken part in the 2024 series herself. She made it to the final, finishing second behind winner Danny Jones, and became one of the most talked-about contestants of the series.
Primark Partnership Success
Her appearance also helped raise her profile with viewers, with the star later securing a reported multi-million-pound partnership with Primark. The latest collection is her third with the retailer, following the success of her previous fashion collaborations. Coleen has previously spoken about wanting to make stylish clothing accessible to her fans, balancing statement designs with affordable prices.
