Supermodel Bella Hadid has unveiled her latest campaign with sports and lifestyle brand ALO, posing in a series of sizzling photos that highlight her famous figure. The 29-year-old, who has graced the cover of Vogue over 30 times, took to Instagram to share her excitement about becoming the face of the brand.
Behind the Scenes of the Shoot
In one striking shot, Hadid captured a mirror selfie while sitting in a chair, wearing a black and white sports bra with matching black shorts. Another photo shows her lifting weights with a sultry stare, flashing her abs in a black bra and baby blue shorts. A cheeky snap also caught her from behind in the coordinated set.
Hadid expressed her joy in an Instagram post: "Newest @alo baby girl! Blessed to be the face of a brand I’ve been lovin, livin, and styling my looks with for over ten years now…" She added, "Feels like family to work with such a beautiful team that truly has made me feel like family for so many years now….and to shoot with my sweetest best friends @mertalas & @macpiggott always makes my days feel so so happy…. Health is wealth baby! Love you all."
Wellness and Authenticity
Discussing the campaign, Hadid shared her personal philosophy: "As I’ve gotten older, I’ve realized how important it is to create space for myself. Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself."
She continued, "To me, that’s what wellness is all about, and it’s always been something I associate with Alo. That's why this partnership felt so authentic – it reflects a part of my everyday life that's been there for years."
ALO's Perspective
Summer Nacewicz, EVP of Marketing & Creative at ALO, praised Hadid's involvement: "Bella has been part of our community for years, and she represents the ultimate ALO girl who moves seamlessly between the worlds of fashion, wellness, and culture while remaining deeply connected to herself through it all."
She added, "Together, we've created a campaign that captures the spirit of ALO through Bella's personal approach to wellness, set in the city that shaped us."
