Alix Earle made a lasting impression at the Sports Illustrated Swimsuit runway show in Miami over the weekend. The stunning influencer, who has been romantically linked to Tom Brady, wore strappy bikinis that showcased her impressive figure after modeling for the magazine's 2026 issue.
Expensive Preparation
Now the Daily Mail has learned that the 25-year-old star spent a fortune to look her best in the skimpy bikinis for the event held at the W South Beach in Miami. 'Alix really dipped into her Venmo account for this event; she spent over $10,000 to look extra hot,' said a friend of the beauty. 'A week before the runway show, she had her hair dyed blonde again and did a peptide rinse,' the source added, noting she also uses Argan Oil of Morocco. 'Alix took expensive Pilates classes and bought the very best sunless tanning creams for a nice summer glow,' the pal continued. 'She also got top facials with acid serum to ensure her skin appeared dewy and youthful. She is really into having perfect skin and will pay well to maintain it.'
Skincare Routine
She told Allure in 2024, 'In the morning, I use the Pietro Simone Ozonized Purifying Cleanser. After rinsing, I apply the Vivant Skin Nourishing Toner, the Vivant 8% Mandelic Acid Serum, and the Vivant Allantoin Moisturizer. And then after all that, I use the Alastin Tinted SPF,' added the 5ft6in star, who first gained fame for her Get Ready With Me videos on TikTok in 2020.
Runway Looks
Earle was seen in a cute white bikini with blue anchors on the chest and red kiss marks on the briefs. The suit left little to the imagination, as the bottoms had a thong back. She also wore a gold beaded bikini that was sheer in some parts, with the top flashing her underboob uniquely. Additionally, there was a mermaid blue-and-green monokini that emphasized her very tiny waistline and generous cleavage. Lastly, she posed in a cherry red bikini with white ties that looked inspired by Baywatch.
The beauty expert was joined by Christen Harper Goff, a model who has appeared in the Sports Illustrated Swimsuit Issue for five consecutive years. She took to Instagram to share photos from the big SI runway event, captioning it, 'The best night always.' At one point, Achieng Agutu put a finger on Earle's pert bottom. Bethenny Frankel, Molly Sims, Olivia Pierson, Jena Sims, Shay Mitchell, Stassi Schroeder, Madison LeCroy, and Tamra Judge all liked the post.
Love Life
Earle is well known for her interesting love life with high-profile athletes. She dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months in late 2022. In November 2023, Earle confirmed her relationship with Braxton Berrios, a wide receiver for the Houston Texans, but they split in December 2025. This year, the star has been romantically linked to former quarterback Tom Brady, with the pair seen cozying up on two occasions. She was first spotted getting handsy with Brady at a New Year's Eve party in St. Barths. A month later, they danced the night away at a pre-Super Bowl party in San Francisco.
In February, Earle was also seen leaving an Oscars afterparty with Cincinnati Bengals quarterback Joe Burrow and two other women: Kylie Jenner's good friend Stassie Karanikolaou and singer Tate McRae. They all hopped in the back before the group drove to their next, undisclosed location.
Background
Earle was born in New Jersey. In July 2008, the New York Post reported that her father was having an affair with Ashley Alexandra Dupré, an escort known for her involvement in the Eliot Spitzer prostitution scandal. Earle's parents divorced in 2013, and her father married Dupré in October of that year. Earle started her TikToks while at the University of Miami in 2020. She told The Howard Stern Show she was 'trying to be picture perfect' when she began her clips but then started letting her fans know about her flaws, like her acne.
Earle then began posting Get Ready With Me videos covering her makeup routine, which became a massive hit. In July 2025, she was named to the inaugural TIME100 Creators list, and in September 2023, she announced a podcast, Hot Mess with Alix Earle. Earle appeared in the music video for the single 'Girls' by The Kid Laroi in 2024. In 2025, she was a contestant on season 34 of Dancing with the Stars, dancing with Valentin Chmerkovskiy. This year, she announced her new skincare brand, Reale Actives, after much online teasing.
