Smyths Toys Superstores has unveiled its Top Toys for Christmas 2026, a curated list of over 70 must-have gifts available exclusively in store and online across the UK and Ireland.
With UK toy industry sales climbing 12% year-to-date, the collection features new launches from beloved brands including Pokémon, Toy Story, PAW Patrol, UNO and many others, spanning interactive creatures, film favourites, imaginative presents, bargains and family games.
Focus on Imagination and Creativity
Sinead Byrne, European Marketing Director at Smyths Toys Superstores, said: "This year's Top Toys list has been curated to showcase the very best of play, with a big focus on imagination, creativity and, above all, fun. From much-loved on-screen icons like Woody, Buzz, PAW Patrol and Derpy from K-pop Demon Hunters, to adorable animal friends including Mommy Elephant and her babies and Kiki the Koala, there are plenty of characters for children to discover and add to their Christmas wish lists".
Standout toys tap into significant trends and fandoms. The Ultimate Woody & Buzz Lightyear set brings Toy Story to life with catchphrases, audio effects and lifelike lip synchronisation, while the K-pop Demon Hunters Leaping Derpy 43cm Plush introduces a major pop culture sensation with its large size and luminescent eyes.
High-Energy and Screen-Free Options
For active play, the Remote Control Titan Crawler Truck and the Beyblades Motorised Stadium offer battle-ready excitement. Screen-free entertainment is also highlighted, with a range of games and creative playthings designed to engage children without gadgets.
The Smyths Toys brochure launches on 26th September, available in-store at more than 150 outlets throughout the UK and Ireland or online. Shoppers can also use the retailer's Gift Finder to sort presents by age, hobby and price range.
Popular toys on the list include the Pikachu Real FX Puppetronic, LLP Koala, Pets Alive Mommy Elephant & Baby Surprise, KPDH 45cm Leaping Derpy, Mate Woody & Buzz, PAW Patrol Ultimate Dino Hauler, Beyblade BBX Double Extreme Motorized Stadium, Remote Control Titan Crawler Truck, Drawing Robot Set, Gui Gui Salish Deluxe Haul, Rump Race, Uno Show Em No Mercy Extreme, 1.4M Double Dance Mat w/Bluetooth, Kick-About Interactive Training, and LEGO Mercedes Benz Unimog U 5023.
