Transfer deadline day might hog the headlines, but kit launch season turns football fans into catwalk judges. Before the 2026/27 Premier League campaign kicks off, we have ranked all 40 official home and away jerseys from worst to best.
Bottom of the pile: Newcastle and Brighton
Newcastle's home kit is ranked 40th, described as a dizzying assault of warped, chaotic black and white lines that looks like a barcode scanner having a mental breakdown inside a zebra enclosure. Thick pale blue lines over the shoulders add to the confusion.
Brighton's away kit sits at 39th, serving as a lazy inverse of their home strip with odd dashed pinstripes that resemble hospital scrub tops. Bournemouth's away kit (38th) features a chaotic light purple maze pattern, while Sunderland's away shirt (37th) is described as a washed-out pink ensemble panic-bought for £12 before a 5-a-side game.
Mid-table mediocrity and near misses
Brighton's home kit (36th) is covered in dashed white vertical pinstripes, looking like silk pyjamas from the 1950s. Brentford's away kit (35th) uses brown, which is deemed unflattering for a football pitch, with gold trim unable to save it.
Crystal Palace's home (34th) and away (33rd) kits complete a miserable double-header, with the home shirt's diagonal sash clashing with shoulder detailing. Leeds' home kit (32nd) combines thin pinstripes with thick shoulder stripes in a clumsy blue, yellow and white layout.
Fulham's home kit (31st) is called a 10-minute rush job, while Hull's home shirt (30th) replaces the iconic club crest with diagonal "HCAFC" text across the chest. Tottenham's away kit (29th) features a messy diagonal line graphic, and Chelsea's home shirt (28th) swaps the crest for an isolated lion with an awkward watermark crest in the background.
Top 10: The best kits of the season
Sunderland's home kit is ranked number one, described as a masterpiece with classic red and white vertical stripes and a tailored polo collar achieving "absolute football heritage perfection." The article states Black Cats fans will be buying this one for decades.
Arsenal's away kit (2nd) uses dark navy with glowing gold accents and the retro cannon crest, cramming gold, red and navy blue into one shirt without ruining it. Liverpool's away kit (3rd) features off-white fabric elevated by dark maroon detailing and classic branding, described as a crisp, stylish masterpiece.
Coventry's home kit (4th) combines sky blue and white stripes with a subtle, custom-patterned texture. Nottingham Forest's away kit (5th) uses deep forest green with subtle red trim and the iconic Adidas Trefoil, looking like a luxury knit sweater. Brentford's home kit (6th) features traditional red and white stripes with crisp black and gold accents.
Manchester United's away kit (7th) uses royal blue with punchy red stripes, oozing heavy 2000s nostalgia. Arsenal's home kit (8th) stays faithful to the club's legendary look with deep red and white shoulders. Fulham's away kit (9th) features a bold red and black chequerboard design with retro branding, while Leeds' away kit (10th) uses vibrant canary yellow with rich navy trim and retro branding.
