Life's top 40 unforgettable moments revealed in new survey
Life's top 40 unforgettable moments revealed in new survey

Getting married has been named the most unforgettable moment in life, according to new research. The survey of 2,000 adults found that 49% said tying the knot was their most memorable milestone, closely followed by the birth of a first child (47%) and the loss of a loved one (45%).

Family moments dominate the top 40

Other treasured memories in the top 40 include adopting a pet (21%), witnessing a favourite artist perform live (20%) and achieving financial independence (20%). Purchasing a first car, securing a dream job and graduating from university also featured heavily.

In total, 57% of the most unforgettable moments are related to family, with only 4% linked to work and careers.

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Experts comment on the findings

Pip Deacon from John Lewis Money, which commissioned the research, said: "Whether moving into your first home, experiencing the chaos of a new puppy, or going on the holiday of a lifetime - it's the memorable milestones that make life special."

"No one looks back fondly on life admin or even work, aside from those 4% in our survey, which is why we're helping customers take care of the things they love - from pets and homes to cars and holidays - so they can focus on making lifelong memories."

Preserving memories

Nine out of 10 people believe it is crucial to preserve these memories. The research found that 97% would like to relive their most unforgettable moments, with just under a quarter (24%) wishing to do this at least once a week.

Additionally, 68% believe reflecting on their happiest moments provides a boost when they are having a bad day. Some 52% enjoy preserving memories by browsing through photo albums, while 37% do this by flicking through pictures on their camera roll.

Three in 10 keep important letters and cards, and 19% create memory boxes filled with keepsakes like notes and train tickets.

Meanwhile, 56% are eager to discover what their next milestone will be, with Gen Z being the most enthusiastic as 85% claim this to be true, according to the statistics by OnePoll.

Pip Deacon added: "It's heartwarming to see how treasured people's memories are, and how impactful they can be on a bad day. And with people already looking forward to making new memories, there will be plenty of exciting times ahead."

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