Deer print is expected to replace leopard print as the dominant animal pattern this autumn, according to fashion experts and trend data. The softer, woodland-inspired look has been dubbed the 'Bambi' trend, with designer collections and high-street pieces already embracing the pattern.
Designers Tory Burch and Coach have both incorporated deer print into recent collections, while celebrities including Sofia Richie Grainge and Olivia Attwood have been spotted wearing the trend. Pinterest's 2026 trend data showed searches for 'deer aesthetic' rose by 55% towards the end of last year, with the platform describing the look as part of its 'Wilderkind' trend, centred around fawn-like details and forest-inspired fantasy.
High-Street Pieces to Nail the Woodland Look
For those ready to fully embrace the trend, outerwear is where deer print really comes into its own. River Island's Brown Deer Print Duster Coat, from its collaboration with Olivia Attwood, costs £89 and comes in sizes six to 28. The belted, longline silhouette includes practical pockets, and styling can be kept simple with jeans and a white tee.
Never Fully Dressed offers a Deer Soho Dress at £129, described as a feminine take on the fawn trend with a maxi-length and long sleeves. One shopper wrote: "Love this Fawn Soho dress sleek, flattering, and so easy to wear. loads of compliments. Effortlessly chic and perfect for a day/night out." Another added: "The fit is great. I bought it for a wedding in September."
Subtle Accessories and Footwear Options
For a more understated approach, Next's Brown Deer Print Forever Comfort Leather Slim Trainers are priced at £55, featuring a slim-sole silhouette and patterned leather upper. Puma Speedcat Doelette pony hair trainers in deer print are currently £50, down from £100, though many sizes are sold out. adidas Originals samba trainers in deer print cost £100, complete with double laces in pink and cream.
ASOS DESIGN offers a hair-on leather grab bag in deer print for £28, with a zip fastening and top handle. For a designer alternative, Coach's Nolita 19 With Deer Print is priced at £139, crafted of printed haircalf and smooth leather with two credit card slots.
Bringing the Trend into the Home
Animal print has long been used in home décor, and deer offers a contemporary way to bring the woodland look indoors. Dunelm's Deer Print Fabric Floor Lamp costs £65 and features a speckled velvet fabric with a slim silhouette. Ideal for living rooms, bedrooms or reading corners, it is corded, so it will need to be located near a plug socket.
