Felicity Green remembered as mentor and marketing genius
Felicity Green remembered as mentor and marketing genius

Felicity Green, the journalist who broke barriers as a director of the Mirror in the 1960s, is remembered by a former colleague as a generous mentor and fearless marketing genius.

A guiding mentor in the 1980s

Green was acting as a consultant to the Telegraph group when the letter writer was appointed editor of the Sunday Telegraph magazine in the mid-1980s. She quickly became a mentor and friend, guiding the editor through the politics of the newspaper industry at the time.

While more women journalists worked on national titles than in Green's trailblazing days, few held senior executive roles. Green saw it as her mission to help promote women coming up behind her, taking many young female journalists under her wing.

Fearless advice and memorable tips

Described as witty, stylish, direct and a marketing genius, Green was fearless in persuading proprietors and editors with declining circulations to make changes they did not understand.

She passed on the famous tip that to win an argument with a more senior male ego, one should not chew their balls off. She also advised approaching thorny issues by being "a crab, darling, you'll get much further if you come at things sideways, so people don't see you coming."