Brits now capture an average of 1,040 photos and 312 videos per year, according to new research. The study, commissioned by Samsung, reveals that while taking photos and videos has become effortless, 42% of Brits spend time re-touching or perfecting their posts before sharing them online.
Gen Z Leads in Photo and Video Capture
Gen Z are the most prolific, averaging 39 photos and 17 videos per week, followed by Millennials with 26 photos and seven videos. The research also shows that 18% of Brits have attempted to replicate the styles of famous directors in their videography, with the figure rising to 43% among Gen Z. Additionally, 21% admitted to creating content inspired by blockbuster films like The Odyssey.
Editing Becomes Second Nature
Creators are most likely to crop images, trim clips, adjust brightness, enhance image quality, add music, or remove people from the background before posting. Annika Bizon from Samsung UK & Ireland, celebrating the launch of the Galaxy Z Fold8 Ultra, said: "Taking photos and videos has become second nature for many of us, but it's no longer just about capturing a moment."
Bizon added: "Our research found that over two in five Brits edit their content before posting, showing how much more considered the process has become. People want technology that helps them create content without slowing them down, whether they're filming a holiday, a concert or their morning walk."
Popular Moments to Capture
Occasions most likely to be captured include holidays (53%) and family occasions (52%), followed by pets (41%) and meals (36%). Creator-style formats are also gaining traction: 15% share food content, 12% snap mirror selfies, and 11% film 'day-in-the-life' videos. The same 11% have made Get Ready With Me (GRWM) or makeup videos, rising to 47% among Gen Z.
Growing Interest in Content Creation
The research found that 37% of adults now take more photos and videos than five years ago, and 35% create and share content with others at least three days a week. Interest in editing has increased for 30% over the past five years. More than half (53%) believe social media has raised the bar for photography and video standards, with 49% now posting better quality or more polished content.
Features that would encourage amateur creators to capture even more include stable video recording (21%), low-light photography capabilities (19%), AI-powered tools (12%), and a large screen for editing (10%).
