Rachel Stuhlmann, known as the 'world's sexiest tennis influencer' for her striking photos, says her work extends far beyond that nickname. The American content creator turned heads at Wimbledon last week, mingling with 2014 finalist and BBC pundit Eugenie Bouchard.
Stuhlmann's Evolution in Tennis Media
While Stuhlmann has been creating tennis content for nearly a decade, her time at SW19 caught the attention of British tennis fans. Speaking exclusively to Daily Star Sport, she said: "I always take those nicknames with a smile. They're flattering, but they don't really define what I do. At the end of the day, I want to be known for the quality of my work and the value I bring to the sport."
Stuhlmann, also called 'the OG tennis influencer', explained her long tenure in the space: "I've been creating tennis content for nearly a decade, long before sports creators became as common as they are today. I think that's where the 'OG' nickname comes from. I've been fortunate to help pioneer this space and watch it grow."
Intentional Shift in Content Strategy
Stuhlmann's social media has evolved from eye-catching outfits to behind-the-scenes access at major tournaments. She said the change was intentional: "Absolutely. It was a very intentional decision. Early on, I think a lot of people discovered me because of my photos, but I always wanted to build something much bigger than that."
"I've spent years working in professional tennis, and I wanted my content to reflect the knowledge, relationships, and experiences I've built within the sport. Today my audience is just as interested in behind-the-scenes access, tournament culture, travel, interviews, fashion, and storytelling as they are in my personal brand."
Beyond Social Media: A Multifaceted Career
Stuhlmann's role now extends beyond social media. "These days I'm involved in hosting tournaments, interviewing players, consulting on content strategy, working with sponsors and brands, writing, producing, and creating campaigns around some of the biggest events in tennis," she said. "I also work behind the scenes with companies on how to tell better stories around the sport."
She described a typical day during tournament season: "One day I might be filming content at Wimbledon, the next I'm interviewing players, attending sponsor events, writing articles, editing videos, or planning content for multiple platforms. It's busy, but that's one of the things I love most about working in tennis."
Wimbledon Highlights and Friendship with Bouchard
Stuhlmann called Wimbledon one of her favourite weeks of the year: "There's just nothing else like it. The traditions, the history, the atmosphere - it's incredibly special." She also praised her friend Eugenie Bouchard: "Filming fun content and official tournament drink reviews with Genie is always a lot of fun. She is one of my closest friends and one of the smartest, best people I know."
