A shopper has criticised New Look for selling what she described as inappropriate clothing in its children's range, including strapless lacy dresses, bandeau tops, and crop tops. Megan Kilgour, who posts on Instagram as @bymegankilgour, shared a video showing the items from the retailer's 9-15 kids collection, which has since garnered over 9,800 likes and sparked a heated debate among parents.
Shopper's Concerns
In the video, overlay text read: 'Walked into New Look and had to do a double take. Since when did kid's fashion grow up this fast? This is not ok.' In the caption, Kilgour wrote: 'New Look has a lot to answer for! Walked into new look and had to double take. This isn't 'fashion forward'... it's crossing a line. Who are these kids' clothes really for? What are your thoughts? Would you let your kids dress like this?'
Mixed Reactions Online
The post prompted a range of responses. One mother commented: 'Thank you! I have an 8-year-old daughter and she does not need to be dressed like Dirrty era Xtina.' Another agreed: 'Oh my God, I said this.' A third viewer noted: 'I went into the kids section of New Look still thinking it was the adult section.'
However, not everyone shared the same view. One person argued: 'Honestly can't see much wrong with these for age 9+ nothing is majorly revealing.' Another pointed out: 'Baring the lace, we were definitely wearing stuff like this in the late 90's early 2000's as kids - halternecks and strapless tops were the in thing and it's just recirculating.' A third remarked: 'Nobody remember Tammy Girl in the 90s - so bad. I begged to be allowed clothes from there but was strictly banned.'
New Look's Response
A representative for New Look has been contacted for comment but has not yet responded. The debate highlights ongoing concerns about the sexualisation of children's fashion and the fine line between trendy and age-appropriate clothing.
