Jones Road has expanded its eye makeup range with a new brown shade, providing a more affordable alternative to Victoria Beckham Beauty's bestselling eyeliner. The Best Pencil in the shade espresso is now available for £24.
The rich brown hue closely resembles the Cocoa shade of the Victoria Beckham Satin Kajal Liner, which retails for £33. The launch taps into the growing demand for softer brown eyeliners, offering an everyday shade that is easy to wear.
Two finishes available
The new espresso shade is available in both Jones Road's Best Pencil (£24) and Gel Liner (£30), offering two different finishes. The deep chocolate brown colour is designed to define the eyes while providing a softer, more natural alternative to traditional black eyeliner.
The Best Pencil features a highly pigmented formula inspired by classic 1970s eyeliner pencils, updated with a modern ingredient blend. It glides smoothly along the lash line and can be worn as a crisp graphic liner or blended out for a softer, smoky finish. It also works well underneath eyeshadow for added depth.
For those who prefer a creamier texture, the Gel Liner delivers intense colour payoff with a smooth, easy-glide application. The water and transfer-resistant formula is designed to stay in place throughout the day without smudging.
Customer reviews
The Best Pencil has over 7,000 reviews on Jones Road. One customer said: “Goes on easily, nice shade of dark brown so it’s noticeable but not as harsh as black.” Another called it a "great pencil", adding: “This is a perfect eye pencil- not at all gummy- does not smear- stays exactly where you put it and easy to manipulate how much or how little you want to apply.”
A third reviewer wrote: “Classic liner pencil yet improved without the unnecessary gimmicky stuff. Adaptable to create different looks. It excels to use for a natural, everyday liner to polish a natural look.” Some shoppers removed a star, with one noting: “This is my second pencil and I really like it but you do have to keep it sharpened.” Another said: “It doesn’t give me the coverage I like underneath my lashes or on my bottom eyelashes.”
