Harper Beckham's skincare brand name has been confirmed as Harlo by Harper. The 15-year-old, youngest child of David and Victoria Beckham, is preparing to launch her own beauty business next year.
Brand Name and Launch Plans
Sources say she will launch Harlo by Harper. A source told The Sun: "Harper has been working on a name with the team working on the brand for a while and came up with Harlo By Harper. The trademark applications are signed and sealed." While no exact launch date is set, Harper and her team aim to roll it out next year.
Documents seen by the Mirror show that Harlo by Harper was filed for trademark on July 8, 2026. The trademark covers cosmetics including perfumes, toilet waters, shaving preparations, hair care, skin care, nail care, makeup, acne medications, and online retail stores.
Inspiration and Family Support
The beauty line is aimed at teens, inspired by Harper's own skin problems after using products meant for older users. Harper said: "I don't want other people to go through what I've been through." Victoria Beckham expressed pride and support, noting Harper created a PowerPoint presentation for her brand idea.
Victoria told Emma Grede: "She used to have beautiful skin, but like all young girls, she was enticed by beauty brands and she was putting a lot of product on her face that was not suitable for her skin and consequently ended up going to see a dermatologist because her skin was really, really bad." Victoria added: "She's a little entrepreneur herself, and I love the fact she looks up to what I do."
Brooklyn Beckham Trademark
The news comes as Victoria was asked about retaining the trademark for eldest son Brooklyn's name, which was taken out a decade ago and is up for renewal. The UK Intellectual Property Office charges a £245 fee for renewal. A source said the original application was a formality and Brooklyn has controlled his trademark since turning 18.
