Heidi Quill, a former menswear writer, has selected five classic watch brands for women that prioritize aesthetic, practicality, and performance over status symbols. The selection ranges from £40 to over £4,000, offering something for every budget and style.
Cartier
Cartier is described as 'as classic as you can get' and a personal favorite of Quill, though she has yet to invest. Beyond the famous Tank or Crash models, Cartier's watch selection is well-established, defined by precise lines, bright metals, and Roman numerals. A featured model is the Santos de Cartier Certified Pre-Owned watch.
Piaget
Swiss watchmaker Piaget is noted for designs 'filled with panache, clean lines and vibrant luxury.' Quill highlights the Piaget Sixtie model, which is water-resistant, subtle, lightweight, and elegant, with a navy blue alligator leather strap.
Casio
Casio is praised for combining style and affordability, calling it 'the definitive brand of the nonchalant cool girl.' Quill mentions that a Casio can be obtained for as little as £35, and she points out the Casio Vintage Combination Bracelet Strap Watch, which evokes a 1980s It-girl style.
Citizen
Citizen offers a wide-ranging selection of watches, including chronograph, divers, bracelet, dress, and leather models. Quill mentions the Axiom model, inspired by old-school jewelers, describing it as sleek and finessed, easily blending into existing jewelry.
Bvlgari
Bvlgari represents Italian watchmaking, founded by silversmith Sotirio Bulgari in 1884. The brand is known for strong metals, vibrant colors, balanced shapes, and Roman motifs. A featured piece is the Bvlgari Serpenti Seduttori watch with diamonds, which incorporates a serpent motif and flexible bracelet inspired by serpent scales.



