Elon Musk has launched a campaign urging his 227 million followers on X to cancel Netflix, accusing the streaming service of pushing a 'transgender woke agenda' on children. Over the past three days, the billionaire has posted or reposted anti-Netflix messages at least 26 times, claiming he has personally cancelled his subscription.
Musk's effort began on Tuesday when he shared a clip from the animated series 'Dead End: Paranormal Park', in which a protagonist identifies as transgender. The show, rated TV-Y7, was cancelled by Netflix after two seasons. Musk wrote 'This is not ok' in response to a post from the right-wing account Libs of TikTok, which alleged the show was 'pushing pro-transgender on CHILDREN'.
Since then, Musk has amplified claims about other Netflix kids' shows, including 'CoComelon' and 'The Baby-Sitters Club', alleging they feature transgender themes. He also reposted allegations of anti-white hiring bias at Netflix and criticised Democratic Party donations by company executives. On Thursday, Musk endorsed a post claiming Netflix is 'actively pushing' transgender propaganda, linking to a March 2025 article on Netflix's Tudum celebrating Trans Day of Visibility.
Musk's campaign has drawn support from conservative figures like actor Rob Schneider, who thanked Musk for 'standing up against the evil Trans indoctrination programming'. However, critics have accused Musk of hypocrisy, given his past claims of being a 'free speech absolutist'. Tommy Vietor, co-founder of progressive media outlet Crooked Media, called Musk a 'reactionary, whiney little cancel culture loving bitch'.
Musk's stance is personal: his transgender daughter, Vivian Wilson, has publicly criticised him, saying he was 'relentlessly harassed for my femininity and queerness'. Musk has said he was 'tricked' into approving gender-affirming care for her, and described her as 'dead, killed by the woke mind virus'. Netflix has declined to comment on the boycott, and the impact may be hard to measure as the company no longer reports quarterly subscriber numbers.
