A truck-mounted billboard featuring AI-generated images of Victoria's premier, Jacinta Allan, has been traveling around Melbourne for several weeks, drawing significant scrutiny. The billboard depicts Allan wearing a black pointed hat alongside the phrase 'ditch the witch'.
Georgie Purcell's Experience with Sexist Abuse
Victorian upper house MP for the Animal Justice party, Georgie Purcell, who faces sexist abuse every day as a female MP, argues that misogyny is not a legitimate expression of political dissatisfaction. Purcell stated, 'I face sexist abuse every day as a female MP – misogyny is unacceptable whatever side of the aisle we're on.'
Condemnation from Political Leaders
The 'ditch the witch' campaign against the Victorian premier has been condemned as 'sexist' by former Prime Minister Julia Gillard and current Prime Minister Anthony Albanese. The campaign has sparked widespread criticism for its overtly misogynistic tone.
- AI-generated imagery: The billboard uses artificial intelligence to create a caricature of Premier Allan.
- Public reaction: The campaign has been met with backlash from various political figures and the public.
- Broader issue: Purcell's comments highlight the ongoing problem of sexism and abuse faced by women in politics.
Purcell emphasized that such behavior is not a form of political dissent but rather a harmful and unacceptable attack on women in public office. She called for a more respectful political discourse, urging both sides of the aisle to condemn misogyny unequivocally.



