Jeremy Clarkson has responded after PETA activists staged a stunt outside his pub The Farmer's Dog, setting a realistic-looking stuffed dog alight on a fake barbecue. The protest took place on Wednesday August 26 outside the Oxfordshire pub, which serves only British produce.
Clarkson's warning to activists
In his column in The Sun, the Clarkson's Farm star issued a warning to the protestors, whom he described as "vegetablists": "Humans only eat plants, or animals that live on plants. We do not eat animals that eat meat and that's why we don't eat dogs."
Telling them to "get a job", he added a sarcastic warning: "...If you turn up at the pub again, be advised, as a vegan it is perfectly acceptable and safe to put you in one of the ovens and serve you up with some nice potatoes and a couple of buttered carrots."
Previous protest at Farm Fest
Clarkson recalled that the same protestor had previously attempted to make a statement by invading the parade ring at his inaugural Farm Fest at Stoneleigh Park in May 2026. On that occasion, the activist dressed in a giant inflatable broccoli costume and ran in front of Clarkson's tractor.
"It wasn't a very dignified protest," Clarkson wrote, explaining that security had picked the protestor up by one leg and thrown him over the fence.
PETA's campaign and response
The vegan activists set up the fake barbecue along with a sign that read "Wouldn't eat the Farmer's Dog? Why eat a pig? Go vegan!" The body of the stuffed dog looked like it had been set alight, while its face remained untouched.
PETA Senior Campaign Manager Kate Werner said: "Pigs are playful, intelligent individuals who feel pain and fear, love their families, and value their own lives, just like dogs do. Clarkson says he's 'always been fond of pigs', and he – and other patrons – ought to put that fondness into practice and leave pigs off their plates. Because there's no more reason to eat a pig than a dog."
PETA has targeted Clarkson in high-profile stunts several times before. Last December, they gifted him a "Christmassacre" jumper, which featured a Christmas tree made up of slaughtered pigs and covered in red to look like blood.
