A survey marking the 30th anniversary of the phrase being coined has found the White Van Man stereotype is outdated, with fry-ups, messy vans and aggressive driving on the way out.
Research shows van drivers are ditching builder's tea for overnight oats and protein shakes, with more than half listening to business and self-development podcasts between jobs.
Healthier habits on and off the road
The survey by Mercedes-Benz to mark the launch of the new Vito Sport-X found 57% of tradies are more likely to network on the padel court than the pub, and 69% of UK van drivers now identify as entrepreneurs, business owners or aspiring business owners.
Nine in 10 believe a clean van makes a positive impression on customers, while more than 8 in 10 believe safe, courteous driving and considerate parking help create a positive impression.
Van owners take pride in their work
Ruth Holland, 53, a mother of four who runs Cygnus Airconditioning alongside her husband Jamie, is a keen padel player and runner who has won new business through sporting connections and is now training for her first marathon.
Ruth, of Cardiff, South Wales, said: "The traditional white van man stereotype is definitely outdated. We're a working company, but we like to look nice. Our engineers wear uniforms, our vans are well looked after and we take pride in how we present ourselves."
Her colleague Craig Jones, 46, takes so much pride in his van that even his neighbours have noticed. He said: "My neighbours normally buy me car shampoo and sponges for Christmas because they know I'm always outside cleaning the vehicles on a Sunday, rain or shine."
Vans reflect modern business ambitions
Iain Forsyth, Managing Director of Mercedes-Benz Vans UK, said: "Britain's van drivers are built differently today. They're ambitious, business-minded and increasingly conscious of how they present themselves, both on and off the road. For many, their van is more than just a tool for the job. It's an extension of their business and a reflection of the pride they take in their work. They want a vehicle that works hard for their business and feels comfortable to spend time in."
