London Luton Airport has issued a stark warning to passengers: excessive drinking before or during a flight could result in being denied boarding, fined, or even imprisoned. The reminder, shared on social media platform X, is part of the nationwide One Too Many campaign aimed at curbing alcohol-related disruptions on aircraft.
Penalties for Drunk Passengers
The One Too Many campaign outlines specific penalties for passengers deemed unfit to fly or those who cause disruptions. If a passenger is considered "unfit to fly," they may be denied boarding. Those who disrupt a flight face up to two years in jail. Delaying a flight's takeoff can lead to a fine of up to £5,000. In the event of a mid-air incident, passengers may be billed an £80,000 diversion fee. Additionally, causing a flight cancellation could result in a future ban from flying.
Industry-Wide Collaboration
The warning comes as part of a broader initiative launched in 2018, when UK airports, airlines, retailers, and hospitality operators joined forces to create the UK Aviation Industry Code of Practice on Disruptive Passengers, reinforced by the One Too Many campaign. The code promotes a zero-tolerance approach to disruptive behaviour, responsible alcohol sales and consumption, and education for passengers.
According to the UK Travel Retail Forum, the code aims to "create a common, consistent approach that coordinates and enhances existing efforts to prevent and minimise disruptive passenger behaviour."
Participating Airports and Retailers
The campaign is active at most major UK airports, including Manchester, London Heathrow, London Gatwick, Birmingham, Newcastle International, Bristol, and Liverpool John Lennon. Key participants also include airside retailers and food and beverage outlets such as World Duty Free and JD Wetherspoons.
London Luton Airport's social media post simply stated: "Heading on a summer holiday with friends from London Luton Airport? Remember to fly responsibly," directing passengers to the One Too Many website for more information.



